Mistakes to Avoid When Buying a Watch and How to Avoid Them

Before switching to a different model, try this

Many people switch to a different product when the problem was actually down to a minor issue with how it was used or maintained. Before you spend any money, have a look at this list: it’s cheaper than buying a new one and, in many cases, solves the problem completely.

Straps and bracelets: the most cost-effective change

Changing the strap transforms a watch for €20–40 and is the best value-for-money upgrade there is. Measure the width between antlers (18, 20 and 22 mm are the most common) and choose according to your needs: steel for everyday use, skin for washing (never with water), rubber or FKM for sport and summer, and NATO made of nylon for a military look and quick changes. Look for pins made of quick release (quick-release) so that no tools are required. With steel bracelets, the detail that sets the good ones apart from the mediocre ones is the micro-adjustable fastening, which allows you to fine-tune the fit when your wrist swells in the heat.

Case size: the important figure is not the diameter

Everyone looks at the diameter in millimetres, but the person who decides whether a watch suits you is the lug to lug, the distance between the lugs. Rule of thumb: for a 16–17 cm wrist, look for a lug-to-lug measurement of just under 48 mm; up to 50–52 mm if your wrist is over 18 cm in diameter, 36–38 mm It is the classic style and the one that works best on a slender wrist or with a suit, 39–41 mm It’s the most versatile size available today, and anything over 44 mm takes you into the sports watch territory. A 40 mm watch with long, curved lugs looks better on the wrist than a 38 mm one with straight lugs.

Solar and Eco-Drive: the maintenance-free option

If you don’t want to change the batteries or set the time, solar technology is the most practical solution on the market. The Eco-Drive Citizen charges a cell using any light, including artificial light, and stores energy to 6 months in total darkness; the Seiko equivalent is the Solar, and its Kinetic generates electricity from movement. The Spring Drive The Grand Seiko is a hybrid watch with a perfectly smooth seconds hand and quartz-level accuracy. The solar cell lasts between 10 and 20 years – far longer than the batteries it replaces – and the capacitor is replaceable.

Glass: sapphire, mineral or acrylic

The sapphire is hard 9 on the Mohs scale: Only a diamond or materials containing corundum can scratch it, which is why it’s the best choice if you’re using the watch every day. The mineral (hardness 5–6) can be scratched by sand, keys or cement, although it withstands a single impact better without chipping. The Hardlex Seiko’s is a hardened mineral, somewhere in between. The acrylic It gets scratched just by looking at it, but you can polish it at home with polish in two minutes, giving it that warm, domed look of vintage watches. An anti-reflective coating on the inside makes the dial much easier to read than one on the outside, which wears off.

• Quality of materials and finishes
• Recent verified reviews (including 3–4-star reviews)
• Warranty and returns policy
• Current price compared with its historical average
• Seller's reputation
• Make sure the key features suit your needs (day-to-day use)

How to buy a watch without being ripped off

Four things to check before paying: that the salesperson whether it is the manufacturer or an authorised distributor (on marketplaces, check who is shipping the item and who is invoicing); that the warranty is the brand’s official one and not just the seller’s; that the specifications advertised match the official profile from the manufacturer, particularly crystal and ATM models, as these are where claims are most often exaggerated; and ensure the price isn’t significantly below market value, which is a common sign of a replica. Keep the box, paperwork and receipt: with watches, these add to the value should you ever sell it.

Criterion	Orient Bambino V2Our choice	Seiko Presage Cocktail
Ideal for	Balanced and general use	Day-to-Day Life
Strength	Value for money	Specific features
Reviews	Very positive and numerous	Positive
Approximate price	from around €480	from around €300
Recommendation	Our choice	Best alternative
View on Amazon	See price →	See price →

Luminescence: Super-LumiNova and LumiBrite

Modern luminescent paint is not radioactive: it is a phosphorescent material that absorbs light and gradually releases it. Super-LumiNova (Switzerland) and LumiBrite (Seiko) are the models, with variants such as the bluish BGW9 or the greenish C3, which is the one that shines the brightest. What makes the difference in practice is not the paint brand but the layer thickness: that’s why a €150 Seiko can outshine a €1,500 Swiss watch. With diving watches, check that the bezel at 12 o’clock and the minute hand – which is the one that counts underwater – are also luminescent.

To conclude

Start by applying the advice above – that’s what makes the biggest difference – and leave the rest until you’ve had a bit of experience. If, after that, you still haven’t got what you’re looking for, then it does make sense to change your watch: the Orient Bambino V2 is the most balanced option for making the leap, with the Seiko Presage Cocktail as an alternative.

Frequently Asked Questions

Can a smartwatch replace a traditional watch?

For training and receiving notifications, yes. As an object in its own right, no: a smartwatch becomes obsolete in three or four years and its battery only lasts a day, whereas a well-maintained mechanical watch can last well over thirty years. Many people end up owning both and switch between them depending on the day.

How much should a good first watch cost?

In the €100–200 price range, there are options that will last for years, featuring tried-and-tested automatic movements or maintenance-free solar-powered quartz watches. Moving up to the €400–700 price range buys you a better finish, sapphire crystal and movements with a longer power reserve, but not greater reliability.

Can you tell the difference between 316L and 904L steel?

In day-to-day use, not much. 904L offers slightly better corrosion resistance and can be polished to a higher shine, but it is more expensive to machine, which is why few brands use it. Surgical-grade 316L is the industry standard and is more than adequate for everyday use, even when exposed to sweat and salt water.

Can a smartwatch replace a traditional watch?

For training and receiving notifications, yes. As an object in its own right, no: a smartwatch becomes obsolete in three or four years and its battery only lasts a day, whereas a well-maintained mechanical watch can last well over thirty years. Many people end up owning both and switch between them depending on the day.

How much should a good first watch cost?

In the €100–200 price range, there are options that will last for years, featuring tried-and-tested automatic movements or maintenance-free solar-powered quartz watches. Moving up to the €400–700 price range buys you a better finish, sapphire crystal and movements with a longer power reserve, but not greater reliability.

Should I go for the Orient Bambino V2 or the Seiko Presage Cocktail?

The Orient Bambino V2 is the most well-rounded option and our default recommendation. The Seiko Presage Cocktail is a good choice if your priority is everyday wear. As a guide for your budget, the price range starts at around €300, and the best value is usually found at around €480.

By the Watch Guide Team · reviewed by

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